I am able to power it on, connect wi-fi and everything seems to function properly. The minute I put the firmware .bin file in the root directory (not in a folder) and turn it on, the red light flashes very dimly and briefly (if you aren't looking close, you'll miss it) and then it just sits there with none of the lights on at all...I waited 5+ minutes and tried several time.
If I remove the .bin file, everything boots up normally (I still get the notification in the app that I need to update the firmware).
I reset the device but this continues to happen. I've tried 3 different 32GB memory cards but same result.